Self-Made and Innovative
David Boice is the co-founder and CEO of some of the largest data-driven technology companies in the Automotive, RV and Marine industries. His current companies, Team Velocity, Tier10, Level 5, Social Dealer, Advid, and OfferLogix employ over 350 full-time associates and serve many of the nation’s leading retailers and OEMs. At 22, David co-founded his first company, AutoMark, which quickly became one of the most reputable technology companies in the automotive industry. 57 of the top 100 dealership groups adopted this technology before it was sold to a large publicly traded company in 2001. David went on to co-found and invest in numerous industry-leading related ventures.
Today, David is fulfilling his mission to build an intelligent, omni-channel technology platform (Apollo®) to support OEMs and dealerships across the Automotive, RV, Marine, Powersports and Motorcycle industries.
From Sales to Software
Before laptops were used commercially and before Powerpoint was created, David saw the need for a presentation tool that could supplement sales presentations with graphics. This presentation tool could not only improve sales meetings but also bring the bottom sellers up dramatically.
At the time, dealerships were still using manual logs. David wanted to create a program to log all sales and maintain consistency as well as help dealerships’ F&I and aftermarket sales.
Changing the Game
Do One Thing and Do It Well
In 1996, David introduced one of the first inventory systems in the country, TouchVision. Once websites became commercially available in 1998, he used the code that he had developed for TouchVision to create a website. Although other dealer websites were starting to be launched, they only showed dealers’ names and contact information. His showed actual inventory!
Today, David is changing the game at Team Velocity with his mission to build one fully integrated omni-channel data-driven technology platform to facilitate dealers’ marketing efforts and provide a more personalized experience for their customers.
Top influences & career accomplishments
1988 - Co-Founds AutoMark
David co-founds his first technology company, AutoMark, with his father Major General Craig Boice.
1992 - AutoMark Expands
AutoMark opens up a large technology center in Norfolk, Virginia and adds 100th employee.
1996 - AutoMark Creates Touchvision
AutoMark creates TouchVision, the first kiosk-based technology platform that allows dealers to share inventory across multiple locations.
1998 - AutoMark Introduces Commercial Websites
AutoMark introduces commercial websites to dealers with the first online inventory system.
1999 - CyberCar is Created
57 of top 100 dealer groups adopt the AutoMark Website Platform. AutoMark merges with Half-A-Car. CyberCar is created to form the industry’s largest automotive website and training company in the U.S.
2000 - Co-Founds BoatVentures
Penske invests in newly formed HAC Group. David co-founds BoatVentures. AutoMark, CyberCar and HAC are sold to Reynolds and Reynolds.
2002 - BoatVentures Acquired
Reynolds acquires BoatVentures.