In an era defined by the convenience of online shopping and on-demand services, consumers increasingly expect brand interactions to be personalized and frictionless.
I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down.
Streaming platforms are now able to predict film choices before viewers even know what they want to watch, and targeted ads align almost magically with recent web searches.
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play?