Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).
While speed is essential for businesses to stay ahead, relying on vendors to independently drive technology strategies can result in expensive and disconnected systems.
2025 is set to bring transformative changes to the automotive industry, with dealerships facing the rise of direct-to-consumer (DTC) models, increasing reliance on artificial intelligence, and the ongoing need to streamline fragmented technology stacks.
The sheer volume of data that businesses hold is enormous, and its power is undeniable. But despite this access, I find that too many companies struggle to connect the dots and turn raw data into meaningful growth strategies.
As consumers’ needs for personalized experiences continue to grow more apparent, I’ve seen over and over again how companies continue to fail to listen to — and therefore deliver — what customers really want.