Smart Dealerships Are Using These 4 Tactics to Win the Modern Car Buyer

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Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV they want.

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How AI Is Quietly Rewriting The Rules Of Customer Engagement

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Not long ago, growing a business meant hiring more people, buying more tech and hoping it all scaled.

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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

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Lead generation pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness.

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