As consumers’ needs for personalized experiences continue to grow more apparent, I’ve seen over and over again how companies continue to fail to listen to — and therefore deliver — what customers really want.
In an era defined by the convenience of online shopping and on-demand services, consumers increasingly expect brand interactions to be personalized and frictionless.
I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down.
Streaming platforms are now able to predict film choices before viewers even know what they want to watch, and targeted ads align almost magically with recent web searches.
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play?
Digital innovation is reshaping every industry and there is an increasing need for personalization from consumers. The auto retail industry is no exception to this shift, and dealerships across the nation have seen the costs of not keeping up with digital innovation.
There is power in bringing industry stakeholders together. Each conversation ignites a spark, and if you nurture that spark, it can become the driving force that propels your business and the entire industry to new heights.
A car buyer clicks an online ad touting a low monthly payment or a “Get Today’s Best Price” pop-up.
David Boice first got interested in auto retailing as a temp worker for various dealerships.
It’s hard to make website usability easy. That’s a consensus among participants in an Automotive Leadership Roundtable put on here by digital services provider Team Velocity.
