Digital innovation is reshaping every industry and there is an increasing need for personalization from consumers. The auto retail industry is no exception to this shift, and dealerships across the nation have seen the costs of not keeping up with digital innovation.
There is power in bringing industry stakeholders together. Each conversation ignites a spark, and if you nurture that spark, it can become the driving force that propels your business and the entire industry to new heights.
A car buyer clicks an online ad touting a low monthly payment or a “Get Today’s Best Price” pop-up.
David Boice first got interested in auto retailing as a temp worker for various dealerships.