Digital innovation is reshaping every industry and there is an increasing need for personalization from consumers. The auto retail industry is no exception to this shift, and dealerships across the nation have seen the costs of not keeping up with digital innovation. From marketing and sales to customer retention and compliance, dealerships must navigate an increasingly complex landscape. That’s where Herdon, Virginia-based Team Velocity, a leading provider of technology-driven marketing and retail solutions, has stepped in to help dealerships increase their success. Team Velocity’s CXP, Apollo®, is not just enhancing dealership operations but also playing a crucial role in mitigating legal challenges that have become prevalent in the industry.

Connecting The Auto Industry

This past January, industry leaders gathered for the Automotive Leadership Roundtable (ALR), an exclusive event hosted by Team Velocity in Washington D.C. The ALR served as a pivotal forum for dealership owners, executives, and OEM representatives to discuss the evolving challenges and opportunities in the auto industry. Among the key topics of discussion this year were digital transformation, inconsistent messaging, and the increasing need for seamless customer experiences.

One of the primary takeaways from ALR was the growing necessity for dealerships to adopt integrated marketing and retail solutions to stay ahead of consumer expectations. As competition intensifies and legal scrutiny from the FTC increases, dealerships are looking for ways to streamline operations while ensuring compliance.

Benefits of Integrated Data

The automotive industry has seen a rise in legal complexities, from compliance with advertising regulations to managing customer data privacy. Dealerships have also faced recent scrutiny from the Federal Trade Commission (FTC) from the rise in inconsistent pricing and ad messaging promoted across dealership channels.

Team Velocity’s Apollo® Platform provides an automated and compliant approach to dealership marketing and customer engagement. By leveraging AI-driven insights and omnichannel communications, Apollo® ensures that dealerships’ marketing strategies are consistent and personalized, while also having messaging and pricing that are accurate across all platforms. Here’s how:

• Streamlined Ads: Ensures all promotions, pricing, and offers are consistent, reducing the risk of deceptive marketing claims.
• Real-Time Insights: Provide unique and relevant customer experiences through instantly updated data to ensure personalized marketing efforts.
• All-in-One Solution: Integrates over 18 automotive marketing solutions into a single platform, eliminating the need for multiple vendors.

With these capabilities, dealerships can focus on delivering a superior customer experience, ensuring they are compliant in all areas.

The Future of Automotive Marketing

As the industry moves further into digital transformation, the demand for automated, personalized marketing solutions will only continue to grow. Team Velocity is at the forefront of this evolution, providing a platform that not only increases transaction and engagement rates but also increases customer satisfaction.

With insights from the Automotive Leadership Roundtable and continuous technological advancements, Team Velocity is redefining the way dealerships operate. By integrating AI-powered marketing and eliminating the need for external vendors, the company is empowering dealerships to navigate the years to come with confidence.

For dealerships looking to future-proof their businesses while staying compliant, Team Velocity is the ultimate partner in driving success. To learn more about Team Velocity, visit https://teamvelocitymarketing.com/.