Entries by David Boice

Mission Improbable: 2021

Imagine this…A customer walks into a dealership and is treated exactly like they are routinely treated online. They would meet a bunch of people, and it would go something like this…

“I want to be just like (insert Dealer name).”

Each week, a growing number of new or prospective clients ask us to provide, “whatever (insert dealer name) is doing that is working so well.” The belief being, if they work with the same company and use the same technology, the results will also be the same. Maybe, maybe not.