Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).
Entries by Meghan O'Regan
Fragmented Systems Hurt Your Business—Here’s How AI Can Fix the Automotive Industry’s Tech Mess
While speed is essential for businesses to stay ahead, relying on vendors to independently drive technology strategies can result in expensive and disconnected systems.
Team Velocity Unites Auto Industry Leaders to Define the Future of Dealerships in 2025
2025 is set to bring transformative changes to the automotive industry, with dealerships facing the rise of direct-to-consumer (DTC) models, increasing reliance on artificial intelligence, and the ongoing need to streamline fragmented technology stacks.
Integrated Data As The Missing Piece In Your Business Growth Strategy
The sheer volume of data that businesses hold is enormous, and its power is undeniable. But despite this access, I find that too many companies struggle to connect the dots and turn raw data into meaningful growth strategies.
The Secret To Scaling Faster? A Unified CDP.
As consumers’ needs for personalized experiences continue to grow more apparent, I’ve seen over and over again how companies continue to fail to listen to — and therefore deliver — what customers really want.
Is Your Dealership Still Offering a Generic Experience? Explore How Team Velocity’s Apollo® CXP Can Help Enhance Customer Experiences
In an era defined by the convenience of online shopping and on-demand services, consumers increasingly expect brand interactions to be personalized and frictionless.
4 Key Strategies Every Dealer Needs to Implement Now
I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down.
Personalization and Protection: Can We Actually Have Both?
Streaming platforms are now able to predict film choices before viewers even know what they want to watch, and targeted ads align almost magically with recent web searches.
Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play?
Does Your Dealership’s Tech Stack Need a Revamp?
Digital innovation is reshaping every industry and there is an increasing need for personalization from consumers. The auto retail industry is no exception to this shift, and dealerships across the nation have seen the costs of not keeping up with digital innovation.