How AI Is Quietly Rewriting The Rules Of Customer Engagement
Not long ago, growing a business meant hiring more people, buying more tech and hoping it all scaled.
This author has yet to write their bio.Meanwhile lets just say that we are proud Meghan O'Regan contributed a whooping 48 entries.
Not long ago, growing a business meant hiring more people, buying more tech and hoping it all scaled.
Lead generation pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness.
When a car shopper clicks on a vehicle page, mere seconds determine whether curiosity turns into a dealership lead.
Team Velocity, the leading marketing technology provider serving the automotive industry, has announced the launch of Vehicle Detail Videos (VDVs)—a breakthrough innovation that brings dealership inventory to life using AI-powered, fully automated video content.
There came a time when just stepping into a car dealership felt a bit like walking into a high-stakes poker game: Everyone had to prepare themselves for a bluff or a hidden card up someone’s sleeve.
My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it’s tariffs, supply chain disruptions, or economic fluctuations.
Over the past few decades, I’ve had the privilege of working closely with some of the largest and most progressive automotive retailers in the country.
There came a time when just stepping into a car dealership felt a bit like walking into a high-stakes poker game: Everyone had to prepare themselves for a bluff or a hidden card up someone’s sleeve.
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).
While speed is essential for businesses to stay ahead, relying on vendors to independently drive technology strategies can result in expensive and disconnected systems.