4 Key Strategies Every Dealer Needs to Implement Now
I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down.
Entries by Meghan O'Regan
Personalization and Protection: Can We Actually Have Both?
Streaming platforms are now able to predict film choices before viewers even know what they want to watch, and targeted ads align almost magically with recent web searches.
Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play?
Does Your Dealership’s Tech Stack Need a Revamp?
Digital innovation is reshaping every industry and there is an increasing need for personalization from consumers. The auto retail industry is no exception to this shift, and dealerships across the nation have seen the costs of not keeping up with digital innovation.
How Uniting Industry Stakeholders Transformed My Business
There is power in bringing industry stakeholders together. Each conversation ignites a spark, and if you nurture that spark, it can become the driving force that propels your business and the entire industry to new heights.
Team Velocity’s CEO on the Auto Industry’s Key Shifts and What’s Coming Next
A car buyer clicks an online ad touting a low monthly payment or a “Get Today’s Best Price” pop-up.
Driving Change: How Team Velocity’s CEO is Steering Auto Retail Into the Future
David Boice first got interested in auto retailing as a temp worker for various dealerships.
Less is More: How Website Overload Sinks Your Sales
It’s hard to make website usability easy. That’s a consensus among participants in an Automotive Leadership Roundtable put on here by digital services provider Team Velocity.
Outdated Practices Are Putting Dealerships at Risk. Are You a Sitting Duck?
Did you know that nearly 70% of car buyers feel misled by advertised pricing, and 1 in 4 would switch dealerships over trust issues?
Why dealerships are breaking up with widgets for good
In today’s competitive automotive landscape, leveraging data and technology effectively is no longer optional—it’s the key to staying ahead.